California + Orange County + Hospitality | March 24, 2021

KTGY Acquires Simeone Deary Design Group

Envisioning a future where residential and hospitality design intersects, residential architecture firm KTGY Architecture + Planning (KTGY) has acquired hospitality-focused interior design and branding firm Simeone Deary Design Group. This partnership will create a fully integrated architecture, branding, interiors and planning practice.

Together, the firms look to reshape how people experience space. By integrating interior design and branding capabilities with planning and architectural design, projects can be approached holistically.

“The future of residential interiors is hospitality driven, a merging of design and desire where space is the highest expression of form, function and experience,” said Tricia Esser, CEO, KTGY. “With a shared commitment to move the architectural and design industry forward, KTGY and the powerful storytellers at Simeone Deary Design Group will be uniquely positioned to deliver experiential-driven environments for a diverse range of clients.”

Headquartered in Chicago, Simeone Deary Design Group was co-founded by Lisa Simeone and Gina Deary in 2002.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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