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Knock Tours

Knock Tours Rolls Out to all U.S. Property Managers, Leasing Teams

Knock’s newest product, Knock Tours, is now available to all property managers and leasing teams across the United States. With agent-guided, self-guided and live-video options, the new platform provides touring flexibility to match the needs of any prospective renter. It also combines a guest card-integrated ID scanner, leasing agent workflows and community content.

“The need for self-guided and video touring technologies accelerated during the pandemic and have become an essential component of leasing operations today, even with in-person tours back on the climb,” said Vik Chawla, partner on the real estate technology investment team at Fifth Wall and investor in Knock.

Knock’s data science team analyzed 2 million tours from the 2021 leasing season and uncovered a correlation between flexible touring options and higher conversion rates. While some types of tours consistently convert better than others, prospective renters who utilized multiple touring options were twice as likely to convert, says Demetri Themelis, co-founder and CEO at Knock.

“When renters are able to tour a community through multiple channels, they’re almost twice as likely to sign a lease,” said Themelis. “Increasing accessibility, no matter how a prospect wants to tour, means more options for prospective renters and more opportunities for leasing agents to convert them to signed leases.”

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Demetri Themelis

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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