Knock Tours Provide Renters with High-Touch Experience

Multifamily CRM provider Knock recently unveiled its newest product, Knock Tours, which is now available to all property managers and leasing teams across the United States. This multifamily leasing platform provides prospective renters with a high-touch experience from the initial tour to lease signing. With agent-guided, self-guided and live-video options, the new platform provides touring flexibility to match the needs of any prospective renter.

“The need for self-guided and video touring technologies accelerated during the pandemic and have become an essential component of leasing operations today, even with in-person tours back on the climb,” said Vik Chawla, partner on the real estate technology investment team at Fifth Wall and investor in Knock.

Knock’s data science team analyzed 2 million tours from the 2021 leasing season and uncovered a correlation between flexible touring options and higher conversion rates. While some types of tours consistently convert better than others, prospective renters who utilized multiple touring options were much more likely to convert.

“When renters are able to tour a community through multiple channels, they’re almost twice as likely to sign a lease,” said Demetri Themelis, co-founder and CEO at Knock. “Increasing accessibility, no matter how a prospect wants to tour, means more options for prospective renters and more opportunities for leasing agents to convert them to signed leases.”