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Converting Gas Users to EVs in the Next 10 Years is Critical

New research finds that converting the biggest users of gasoline to EVs in the next 10 years is critical to reaching President Biden’s climate goals. Published by Coltura, the report, “Gasoline Superusers,” provides the first in-depth look at the data available on drivers in the top 10 percent of gasoline consumption, so-called “gasoline superusers.”

The report analyzes EV incentives and other policy options for transitioning superusers to EVs and presents a model for achieving significant cuts in gasoline consumption by 2030.

“This is the first published study identifying the demographic characteristics of gasoline superusers and calling for EV incentive programs and other policies to focus on maximizing gasoline displacement. Getting gasoline superusers into EVs as quickly as possible is critical to hitting our climate goals because they consume a third of U.S. gasoline,” said Matthew Metz, the lead author of the report and founder and co-executive director of Coltura, a nonprofit working to accelerate the transition from gasoline to cleaner alternatives.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

  • ◦Policy/Gov't
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