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California  + Inland Empire  + Retail  | 

Karma’s Good at New $100M Moreno Valley Innovation, Customization Center

SoCal-based automaker Karma Automotive opened its new more than $100-million Moreno Valley-based customization and innovation hub at a ceremony attended by employees, business partners, suppliers, and local government. Rebranded as the Karma Innovation and Customization Center (KICC), the 556,000-square-foot facility will house production of the company’s new 2020 Revero luxury electric vehicle, and will provide the ultimate in customization, craftsmanship and technology integration.

The roots of the facility at 17100 N Perris Blvd. date back to 2015, and today the European-style, craft production facility comprises a Body Shop, General Assembly, Paint Shop, Final Process Alignment and Dynamic Test Stations.

“With a $100 million investment and over 200 new jobs created in the Karma Innovation and Customization Center, Karma has transformed the landscape of our hearts and minds with the reintroduction of carmaking in our great city,” said Moreno Valley Mayor Dr. Yxstian A. Gutierrez. “With every Revero masterfully crafted in Moreno Valley, we create new jobs, build community, and inspire future generations to dream on an even grander scale.”

To showcase Karma’s customization direction, along with the growing capabilities and skillsets of the KICC workforce, the automaker also unveiled a pre-sold, one-off limited edition Revero.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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