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California  + Bay Area  + Office  | 

Juul May Have Buyer for San Francisco Headquarters Tower

Nearly six years after its owner listed it for sale, the Juul-owned 123 Mission St. office tower in San Francisco may finally have a buyer. The San Francisco Business Times reported that lender Affinius is in talks to sell the debt backed by the property to Madison Capital, which has invested $800 million in the Bay Area since 2017.

The electronic cigarette maker acquired 123 Mission in June 2019, paying $397 million for a tower in which it planned to host its rapidly expanding workforce. However, its fortunes changed as its products came under government scrutiny, and it announced in early 2020 that it would move its headquarters to Washington, DC.

Juul listed 123 Mission for sale at the beginning of 2020, launching what would become a multiyear, stop-and-start effort to sell the building. Separate deals to sell to PGIM and to Pimco, which was working with Lane Partners, both fell through in 2020.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Sale/Acquisition
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