New York & Tri-State + Downtown New York + Retail | July 22, 2022

Juice Bar/Coffee Shop Chain Comes to Flatiron District

Thor Equities Group has signed a lease with Danish juice bar and coffee shop concept Joe & The Juice. With more than 20 outposts across Manhattan, Joe & The Juice will occupy 2,500 square feet at 933 Broadway in the Flatiron District.

Joe & The Juice was founded in 2002 in Copenhagen and has since grown to operate more than 300 stores throughout the U.S., Europe and Asia. “The Flatiron District is one of Manhattan’s top destinations and we are positive the brand will thrive in this latest location,” said Jack J. Sitt, EVP of Thor Equities.

Approximately 2,400 square feet of retail space remain available at 933 Broadway, adjacent to the recently opened Harry Potter Experience store.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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