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California  + Los Angeles  + Office  | 

JLL’s Rainer Explains What Tenants Want in Creative Office Spaces

By Dennis Kaiser

Danny Rainer recently joined JLL’s Century City office as EVP to focus on the West Los Angeles and Downtown submarkets. Connect Media caught up with the tenant rep broker to find out what the latest office trends are and how they’re impacting demand. Check out our latest 3 CRE Q&A to find out how the push toward creative office environments is being addressed today.

Q: How would you describe the state of office tenant growth in L.A.?
A:
The office market remains healthy and active, as the creation and diversification of media content continues to energize the Los Angeles office market. We’ve seen a new wave of tenant migration. New deals at new projects are getting done and hopefully we will see this trend continue.

Q: What features and amenities are in the most demand for office tenants? Will we see more creative office space going forward?
A:
Outdoor space and authenticity are two main drivers creative tenants want. Connectivity to indoor/outdoor space is highly sought after and landlords are doing a better job at providing and adapting to this request. Tenants are also looking for true authenticity of building character which is where you find true “creative office.” Exposed ceilings and concrete floors are so prevalent now that at times can have a sterile feeling. Unique building design, architecturally enticing space and thoughtful design are what tenants want in creative office space.

Q: What are some of the challenges office tenants are facing in the relocation process?
A:
Construction costs and rate sensitivity are two challenges. With the enormous scale of construction taking place throughout the city, office improvement costs have skyrocketed due to the demand for construction labor. Tenants are finding it harder and harder to relocate for a cheaper deal and to construct replicated like-kind space is nearly impossible to do with landlord allowances. The office market is as expensive as its ever been in Los Angeles, which creates heartache for small to mid-cap tenants.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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