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California  + Bay Area  + Retail  | 

JLL’s Andy Poppink: Is it Time to Buy, Build, Lease, Sell or Hold in the Bay Area?

By Dennis Kaiser

Many believe the commercial real estate market is nearing the end of its current growth cycle. Connect Media asked JLL’s Andy Poppink, who is speaking at tomorrow’s Connect Bay Area, to share his thoughts on what’s driving CRE decisions today in the Bay Area. There’s still time to register and join us for the conference coming up May 17th at Galvanize San Francisco.

Q: What are some of the biggest factors influencing real estate decisions in the Bay Area today?
A: Supply and demand drive the market. Demand remains strong and supply tight, especially for major public transit-served submarkets. That said, as you dig deeper into what influences supply and demand, there are a few more recent phenomena at play. First, as this extended expansionary cycle continues, the supply of construction labor is tight while construction demand is near all-time highs. As a result, construction costs continue to rise. This increase in costs to build are impacting new development, value-add repositioning projects and tenant interior improvements. Second, the rise of co-working space as a solution to flexible and capital constrained requirements is satisfying a real demand for many occupiers. As such, investors, developers, and occupiers are all trying to determine what their strategy should be as it relates to flexible work space.

Q: How are occupiers viewing the Bay Area markets?
A: Companies compete fiercely for the Bay Area’s skilled labor force. Many see it as critical to keep core functions in the Bay Area. That said, given the high cost of Bay Area talent and the challenges with recruiting and retaining people, many companies are beginning to evaluate talent pools outside of San Francisco and the Silicon Valley markets. More and more companies are looking not only to Oakland and the East Bay, but also to alternative markets outside of California where the talent, labor, and cost of living are relatively more accessible and more affordable.

Q: Where do you see Bay Area real estate headed in the next 12-18 months?
A: We are continually tracking local and global economic dynamics that influence real estate. Despite constant questions about the extended duration of the cycle, we do not see any clear warning signs of an imminent downturn. Of the broader leading indicators for changes in the economic cycle, none point to high near-term risk of recession at this moment. For the Bay Area specifically, the technology sector’s influence has become so ubiquitous that a slowdown of one area of the industry is often countered, if not created, by another emerging technology spawned through the area’s continued innovation. The Bay Area has the remarkable ability to continually reinvent itself.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
  • ◦Sale/Acquisition
  • ◦Lease
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