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JLL: Companies Are Redefining the Purpose of the Office
According to a report by JLL, organizations are formulating long-term strategies around redefining the purpose of the office to drive growth. Real estate and its impact on productivity have come under the spotlight as never before, with both employees and leaders re-evaluating the future of work.
Companies are shifting from utility to purpose and competing for the best talent by offering creative offices worth the commute with thoughtful, flexible designs. This means reshaping the footprint and style of spaces and delivering a new employee value proposition focused on experience and collaboration.
“What’s clear is that organizations now realize the immense potential of the built environment to drive positive change and fuel growth,” says Sue Asprey Price, JLL EMEA Work Dynamics CEO, speaking at a recent panel event. Experts on the panel discussed how companies and investors are using portfolios to thrive through uncertainty, and how robust corporate real estate strategies can support ESG goals while shaping the future of CBDs.
