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Jewelry Brand Vashi Inks SoHo Lease for First U.S. Store

Vashi, a British fine jewelry brand, has signed an 11,777-square-foot, 15-year lease at SL Green Realty Corp.’s 110 Greene St. in SoHo. This will be Vashi’s first location in the U.S. and marks one of SL Green’s most significant retail lease signings of 2021.

“Our recent retail leases are a positive marker that business owners are increasingly bullish on New York City’s reopening and the surge of returning residents, office workers and tourists spearheading our revival,” said Brett Herschenfeld, managing director of retail at SL Green.

110 Greene St. is a 223,600-square-foot mixed-use building. The retail space at the building, along Greene and Mercer streets, offers tenants high visibility on two of the strongest retail streets in Manhattan, says SL Green.

Joseph Hudson of CBRE represented Vashi in the transaction, while SL Green was represented in-house.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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