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New York & Tri-State  + Downtown New York  + Retail  | 

Jewelry Brand Dylanex to Open Nolita Pop-Up Shop

Jewelry designer Dylanex, whose products figured prominently in Beyonce’s “Formation” video, is opening its first-ever physical store in Nolita. The brand will be represented by a pop-up that opens at 252 Mott St. on Thursday and runs through mid-October.

A Cushman & Wakefield team of managing director Brandon L. Singer and senior brokerage coordinator Michael Cody represented Dylanex in the transaction. 9300 Realty, Inc. represented the landlord, M&E Mott LLC.

Singer said the Dylanex pop-up at 252 Mott “will beautifully showcase their brand.” The brand was launched in 2013 by Drew Ginsburg, and specializes in jewelry that’s handcrafted in New York.

Dylanex’s Instagram account has over 250,000 followers, due in part to the brand’s cache with tastemakers such as Rihanna and Kendall Jenner.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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