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Jeff Jerden Joins Veritas from Centennial
San Francisco-based Veritas Investments added to the firm’s leadership ranks with the appointment of Jeff Jerden to the position of Chief Operating Officer. This appointment reflects the ongoing growth of the real estate firm that provides high-quality workforce housing to a broad cross-section of residents.
Jerden, who joins from Atlanta-based Centennial Holding Company, will oversee operations, marketing, property services and leasing for Veritas’ portfolio, including the firm’s growing divisions in Oakland and Los Angeles. Jeff will report directly to the CEO, Yat-Pang Au. Justin Sato, previously COO, assumes a new role as Chief Strategy and Portfolio Officer.
As an Executive Vice President at Centennial, Jerden was responsible for more than 9,000 apartment units. He brings robust experience in property management, asset management, and portfolio management. He held previous roles at Williams Asset Management and KBS Realty Advisors.
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