
Jay-Z’s Roc Nation Joins SL Green and Caesars to Bring Casino to Times Square
Roc Nation, the full-service entertainment agency founded by Jay-Z, will be the official entertainment partner of SL Green and Caesars Entertainment in their bid to develop a gaming facility at 1515 Broadway in Times Square. As a partner, Roc Nation will help revitalize Times Square by partnering with neighborhood organizations to re-imagine programming in the district’s famous “bow tie.”
“New York is a beacon, the epicenter of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world,” said Shawn “Jay-Z” Carter. “My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”
Added SL Green CEO Marc Holliday, “Together, we will bring the nearly 130 million annual pedestrians a stronger and more exciting Times Square to visit.”
- ◦Development