New York & Tri-State + Midtown New York + Retail | August 3, 2022

Jamestown has launched Concrete Jungle AR Times Square, an app-based augmented reality experience at One Times Square in Midtown Manhattan

Jamestown Launches Augmented Reality Experience at One Times Square

Jamestown has launched Concrete Jungle AR TimesSquare, a large-scale, app-based augmented reality experience at the under-construction redevelopment of One Times Square. It brings five distinct viewing zones, virtual games, and photo opportunities to Times Square, providing visitors with a new way to sight-see and engage with the live environment.

“Augmented reality is the future of entertainment, retail, advertising, and the built environment more broadly,” said Michael Phillips, president of Jamestown. “Concrete Jungle will scale and normalize augmented reality experiences as a tool to enhance engagement with the public. These technologies can be leveraged beyond entertainment to improve wayfinding, public safety, and health and wellness.”

Jamestown is exploring the deployment of a range of augmented and virtual reality immersive technologies across its portfolio, with Concrete Jungle at One Times Square serving as the first project. The Concrete Jungle AR TimesSquare app is available for download in app stores throughout August.

Connect

Inside The Story

Jamestown

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

Order Reprints