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New York & Tri-State  + Midtown New York  + Retail  | 
Candy store chain IT'SUGAR will lease space formerly occupied by Modell's in Times Square

IT’SUGAR Expands in NYC with Former Modell’s Times Square Site 

In a transaction arranged by CBRE, IT’SUGAR, a specialty candy store, has committed to a new retail lease at 234 W. 42nd St. in Times Square. IT’SUGAR will occupy 20,335 square feet of retail space formerly housing Modell’s.  
The CBRE team of Lon Rubackin, Mike Kadosh and Bevan Cohen represented IT’SUGAR in negotiations with the property’s owner, Torchlight Investors.  
“The property at 234 W. 42nd St. anchors the block between Seventh and Eighth avenues in Times Square and offers our client the ideal platform for its New York City shop,” said Rubackin. “Times Square remains one of the most highly visited locations on the planet and as such is perfect for this unique concept.” 
The new store will be IT’SUGAR’s sixth in New York City, joining existing outlets in Herald Square, Rockefeller Center, NoHo and the Upper West Side of Manhattan and Coney Island in Brooklyn.

Pictured: The IT’SUGAR store at Universal City in California.


Inside The Story

CBRE's Rubackin

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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