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California  + Orange County  + Office  | 

Irvine Co.’s The Launch Campus ‘Takes Off’

“The Launch” has taken off, with a host of tech companies and other enterprises landing at the reimagined 120,000-square-foot campus on the site of Irvine Company’s former 1970s-era Airport Business Center.

Construction of the revamped, 60,000-square-foot 18600 MacArthur Blvd. was completed in April; and its twin, 18650 MacArthur, is on schedule for completion in the fall. The first customers started moving in early May. Both buildings, along with Bank of America and Union Bank branches that make up “The Launch,” front the airport on MacArthur Boulevard.

Irvine Company Office Properties’ Steve Case says, “Growth companies view their workplace communities as an extension of their brands, a place not just to work but to help communicate their identities as they seek to recruit and retain top talent in a competitive market.”

The project has already attracted such companies as SAA interiors + architecture, Truinject, Juxto, Berkshire Hathaway HomeServices California Properties, DevOps, Nebulaworks and Redshift Rendering Technologies.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.