Instagram Unveils #Kind Comments Mural at DC’s Union Market
Instagram has unveiled its colorful, custom #KindComments mural at Union Market, the iconic retail and culinary district in northeast Washington D.C. Instagram chose Edens’ Union Market as the partner for the DC stop of the four U.S. city #KindComments tour.
Designed by renowned artist Dallas Clayton (@DallasClayton), the mural is part of Instagram’s global #KindComments initiative, intended to promote and foster positive engagement on and offline. Clayton invited KIPP High School students and Union Market District neighbors, as well as local artists to paint along the 6th Street mural.
Clayton says there’s not really a process to designing the mural. “The less I know when I get somewhere, the better off we are. You let the building talk to you, you try to engage people in the community, so that they have a say. You’re not just coming into someone’s territory trying to tell them what it should look like.”
“Nothing better than a partnership with Instagram, emerging businesses and a Dallas Clayton mural to celebrate community and kindness,” indicated Union Market Director of Strategy Jennifer Maguire Isham.
#KindComments murals will also go up in New York, Dallas, Chicago, Mexico City, Jakarta, Ottawa, Tokyo, Sao Paolo, Brasilia and Mumbai.