Impossible Foods Collaboration Will be Linchpin of Environmental Strategy

Impossible Foods soon will be a food brand of Climate Pledge Arena and the official burger of the Seattle Kraken. The collaboration will serve as a linchpin of the arena’s environmental strategy and net zero carbon sustainability goals, according to the Seattle Kraken, Climate Pledge Arena and Oak View Group (OVG).

Climate Pledge Arena will host two Impossible Foods marketplaces within the arena, one on the main concourse and one on the upper level, featuring a variety of unique Impossible dishes made specifically for the venue. These products will also be offered throughout the arena at concession stands and in free samples during events.

The Seattle Kraken and OVG selected Impossible Burger as Climate Pledge Arena’s official burger due to its popularity with consumers and its vastly lower environmental footprint: compared to conventional beef from cows, Impossible Burger uses 96 percent less land, 87 percent less water and produces 89 percent fewer greenhouse gas emissions.