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Impact.com Commits to Renewal at Williams Equities’ 136 Madison

Williams Equities said it leased nearly 57,000 square feet in 2024 at 136 Madison Ave. In the most recent transaction at the Midtown South boutique property, the ownership group completed an 18,364-square-foot, full-floor renewal with technology firm Impact.com.

The latest transaction leaves Williams with just a single floor available. Earlier in 2024, Williams signed Peter Pennoyer Architects to a long-term renewal for 18,364 square feet and closed a long-term 20,000-square-foot extension with high-end furniture company Bernhardt Furniture for its flagship office and showroom.

French clothing and accessories company Lacoste also moved onto the top floor of the building this year, following an 18,364-square-foot lease it signed at the end of 2023.

“Companies continue to recognize the benefits of easily accessible and well-maintained boutique properties in Midtown South,” said Mac Roos of Colliers, who along with Andrew Roos, Michael T. Cohen and Jessica Verdi represented ownership in these transactions. “We value long-term relationships with our tenants, which is evident in the leasing we’ve accomplished at 136 Madison Ave.”

Alex Leopold of CBRE represented Impact.

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Colliers' Mac Roos

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).