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Illinois Launches Marketing Campaign Touting State’s Competitive Edge
Intersect Illinois, the public-private business recruitment arm of the state, has launched a multimedia, multichannel campaign called Be in Illinois. The campaign showcases Illinois’ unique assets such as its skilled workforce, central location and history of innovation to corporate investment and relocation decision makers.
“Illinois has a great story to tell, with a proven track record of innovation and success, but we have been shy about telling it,” said Intersect Illinois CEO Dan Seals. “The economy is at an inflection point, so now is the time to be more direct in communicating all that Illinois has to offer, telling those stories, and attracting new investment and jobs.”
The campaign shines a spotlight on sectors where Illinois has a competitive advantage, including agribusiness, life sciences, manufacturing, tech, transportation and logistics, along with a rapidly emerging electric vehicle sector. The Chicago Tribune reported that the campaign intends to encourage downstate economic development
- ◦Economy
