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Identifying the People in the Stadium Crowds

Lockdowns during the pandemic brought live in-person events to a standstill, yet three years later, they’ve returned in a big way. “Stadiums and arenas—which host a variety of sporting events—are experiencing record attendance,” says in a new white paper. “But while it’s clear that in-person attendance is booming, it’s less apparent who these visitors are.” 

Titled Who’s in the Stands? An In-Depth Look at Arena and Stadium Visits, the white paper explores the hidden side of stadium crowds. Using location intelligence, uncovered the demographic and psychographic traits of sporting events attendees. These metrics can be used to inform marketing strategy and tailor the guest experience to maximize ROI, according to  

In the white paper, you’ll find out: 

  • What Super Bowl crowds throughout the years have in common and what sets them apart 
  • Whether fans of different sports exhibit different purchasing decision-making 
  • How a team’s success impact fans’ visit frequency 

Pictured: BMO Stadium, Los Angeles.


Inside The Story

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

Step 1: Select Education
  • ◦People
  • ◦Economy
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