Identifying the People in the Stadium Crowds
Lockdowns during the pandemic brought live in-person events to a standstill, yet three years later, they’ve returned in a big way. “Stadiums and arenas—which host a variety of sporting events—are experiencing record attendance,” Placer.ai says in a new white paper. “But while it’s clear that in-person attendance is booming, it’s less apparent who these visitors are.”
Titled Who’s in the Stands? An In-Depth Look at Arena and Stadium Visits, the white paper explores the hidden side of stadium crowds. Using location intelligence, Placer.ai uncovered the demographic and psychographic traits of sporting events attendees. These metrics can be used to inform marketing strategy and tailor the guest experience to maximize ROI, according to Placer.ai..
In the white paper, you’ll find out:
- What Super Bowl crowds throughout the years have in common and what sets them apart
- Whether fans of different sports exhibit different purchasing decision-making
- How a team’s success impact fans’ visit frequency
Pictured: BMO Stadium, Los Angeles.