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California  + Los Angeles  | 

How Los Angeles Re-Invents Itself Again, and Again

“Repositioning Space and Transforming Neighborhoods” was one of the more interesting panels at the recent Connect Los Angeles conference held at Hotel Indigo DTLA. The lively discussion in front of an audience of more than 450 CRE professionals focused on how innovative companies continue to redevelop and reposition outdated space into luxurious and creative buildings, thereby transforming communities like Koreatown, Hollywood and DTLA.

Here are the key takeaways from that panel:

Cox, Castle & Nicholson’s David Waite, who moderated the panel, noted that the defeat of Measure S allows much-needed continued development in Los Angeles, which is key to the city’s economy and to filling housing needs. If the measure would have passed, a moratorium on new construction could have been enforced for up to two years.

Greenland USA’s Ryan Aubry indicated that his company’s newest project, The Metropolis in DTLA, a $1-billion mixed-use development of residential towers and commercial space, is doing exceptionally well, with 80% pre-sales in its first phase, which is an indication of the area’s strong market.

MVE + Partners’ Dan Gura said his company is involved in designing nine projects in DTLA and Koreatown, focusing mainly on transit-oriented developments. Gura says the architecture firm’s development clients favor building near Metro stations. Projects include such upscale residential amenities as a gym, swimming pool, work stations and lots of open space, which is what the market demands.

NKF’s Ryan Harding agreed that DTLA is a great place to build, but also mentioned Culver City, Playa Vista, Glendale and Pasadena as emerging residential hotspots. He says, focus is on the Gen Xers and Millennials, who appreciate a strong sense of community and desire to be part of something more architecturally-interesting in where they live and work.

Three6ixty’s Dana Sayles mentioned she’s seeing a considerable amount of transformational projects in Koreatown, on 6th Street, and in the Arts District, as well as in Culver City, Inglewood and Glendale. There’s a continued reinvention of aging buildings to create space, as well as a strong demand for innovation and creative architecture. High tech is important to her company’s clients, as well as roof decks, swimming pools, a gym, bike paths, dog parks, and charging stations for electric cars.

Previous coverage of Connect LA 2017 can be found by clicking on these links: A Market Outlook & Industry Overview from the C-Suite, Gauging the Climate: Buy, Build, Sell or Hold and Nelson Rising Recognized with Lifetime Achievement Award at Connect LA.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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