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California  | 

Housing Crisis: A Mismatch Between Housing Costs and Incomes

Low-income households are not the only in Southern California feeling the ruthless pinch of rising housing costs. In fact, USC’s 2018 Casden Real Estate Economics Forecast points out there’s little doubt that the affordable housing crisis is cutting across a wide swath of the population.

The startling results reveal a household income at the 25th percentile would spend 58% of its income to live in its counterpart on the rental side. Likewise, the incomes at the median and 75th percentile cannot afford rents at the same percentile. The study finds, even under this best case standard, few units in SoCal are affordable.

USC Lusk Center’s Richard Green, who co-authored the study, says, “There is a poor match between people’s housing cost and incomes right now, and no amount of sorting will, by itself, fix this issue. One of the striking results we found is that where vacancy has increased slightly, there is a relief in rental increases. The way to raise vacancy rates is to build more.”

The forecast, which is produced annually by the USC Lusk Center for Real Estate in partnership with Beacon Economics, finds that by 2020, average monthly rents are expected to increase over their 2018 levels by $91 in Los Angeles County, $52 in Orange County, $209 in San Diego County, $107 in Ventura County and $78 in the Inland Empire.

For comments, questions or concerns, please contact Dennis Kaiser

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Download 2018 USC Casden Real Estate Economics ForecastConnect With USC Lusk Center for Real Estate’s Green

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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