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Hope Street, Eqpt Team on Custom Designs for Condo Buyers

The developers of the 98 Front Street luxury condominium project in Brooklyn’s DUMBO, neighborhood have launched a first-of-its-kind collaboration with Eqpt Residences. As part of Eqpt’s Custom Design Experience, interior designer Tara Benet will create a customized, “magazine-ready design with none of the hassle” for each resident. 
In addition, developer Hope Street Capital will provide each buyer with a substantial financial credit to purchase furniture selected by Benet, whose work has been featured in numerous media outlets including The Wall Street Journal, Wallpaper* and Robb Report.
“This first-of-its kind partnership brings the designer to the buyers, easing stress and eliminating the guesswork. Buyers at 98 Front can purchase a new home and have it fully designed and furnished,” said Sha Dinour, Partner of Hope Street Capital.  
Benet, who in addition to having her own successful firm also serves as Eqpt’s lead designer, will work with each buyer at 98 Front.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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