Texas + San Antonio + Retail | April 1, 2021

Hoots Wings Soars to More Than 80 TX Locations

After signing its first franchise agreement in Texas for 60 units, Hoots Wings is looking to spread its wings throughout the Lone Star State with additional franchise units across Texas. Owned and operated by HOA Brands, parent company to Hoots Wings and Hooters, the fast-casual wing concept has announced plans to bring more than 80 locations to key markets throughout the state.

Hoots Wings is targeting San Antonio, Houston, Rio Grande Valley, Tyler/Longview, El Paso and Corpus Christi for strategic growth. Hoots began its Texas expansion with the signing of a 60-plus unit deal that secured the Dallas-Fort Worth and Austin metro areas for development. Behind the agreement is Dallas-based AE Restaurant Group, led by longtime fast casual franchisees Cary and Jackie Albert.

The brand is looking to expand further with multi-unit franchise partners to develop:

Upwards of 40 restaurants in Houston and its surrounding counties
A dozen restaurants in San Antonio, New Braunfels and south-central Texas
Five restaurants in Corpus Christi and Nueces County
15 restaurants throughout Rio Grande Valley
Up to seven restaurants in El Paso
Six or seven restaurants in the Tyler/Longview communities

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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