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California  + Los Angeles  + Apartments  | 

Hollywood’s Landmark Gershwin Apartments Sold for $46M

A landmark 172-unit mixed-use development in Hollywood has traded hands. The Gershwin Apartments was acquired by an undisclosed local development, management and investment firm in a $46-million transaction that spanned just 35 days to close escrow.

Built during the Roaring Twenties Era, and known as the St. Francis Hotel, the five-story, red-brick building at 5533 Hollywood Blvd. was extensively renovated over the years. The mixed-use, multifamily community is now comprised of 163 residential units, nine neighboring bungalows, a 17,000-square-foot surface parking lot and 10,565 square feet of ground-floor retail.

The apartments feature a mix of floorplans ranging from micro lofts with kitchenette, to significantly larger two-bedroom bungalows with private yards. A total of 119 of the units have been completely remodeled while 53 remain to be updated.

Colliers International’s Kitty Wallace represented both the buyer, reportedly CityView, as well as the seller, reportedly Massie Capital Management.

Connect Apartments is planned next month in Los Angeles. You can get more information and register to attend on this link.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Sale/Acquisition
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