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Hollywood Proposes New COVID-19 Protocols for Entertainment Industry

Hollywood, a major economic engine in the U.S., collectively submitted new safety protocols to state leaders in California and New York that would lead to resumption of film and TV productions in those states following shutdowns caused by the coronavirus pandemic. Among the safety protocols recommended by entertainment business leaders and union officials were elimination of buffet-style food service, face masks to be worn by live audiences, and having a COVID-19 compliance officer on every set.

The guidelines were submitted to California Governor Gavin Newsom and New York Governor Andrew Cuomo. The new practices were outlined in a white paper produced by a labor-management safety task force that included the International Alliance of Theatrical Stage Employees, the Teamsters, SAG-AFTRA, Directors Guild of America and Alliance of Motion Picture and Television Producers. Studios involved in the effort included Amazon Studios, Apple Studios, CBS Studios, Columbia Pictures, Disney Television Studios, Fox Corporation, HBO, NBCUniversal, Netflix, Paramount Pictures Corporation, Sony Pictures Television, Walt Disney Pictures and Warner Bros. Entertainment.

The task force recommended mandatory testing of cast and crew, including temperature screening and making sure PPE is provided. In the case of live shows, they would be permitted on case-by-case basis and provided audiences wear face coverings, follow six-foot social distancing guidelines and get screened for symptoms.

Other recommendations include organizing departments into smaller groups, staggering call times, and incorporating technologies such as remote monitoring in an effort to reduce how many people are on a set at a time.

The task force wrote in the report that it “…recognizes that many of the recommendations outlined in this document represent considerable changes in current workflows and processes. The recommendations will need to be applied to specific circumstances, and their application will need to be flexible, bearing in mind the utmost priority of safety considerations on production.”

*Photo credit: Tomasz Wozniak, Shutterstock.com

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at Task Force Report

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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