Shoppers intend to make up for lost time with increased spending this holiday season, and that’s expected to buoy retailers’ foot traffic. JLL’s annual holiday survey results show consumers plan to spend 25.4% more this year, an average of $870 per person on all holiday-related purchases, comparable with 2019’s pre-pandemic average of $874.
“Consumers are eager to return to in-person shopping this holiday season—immersing themselves in the holiday spirit to dining after a long day of shopping. It’s a full holiday experience that many shoppers look forward to,” said Greg Maloney, president, JLL Retail. “It’s refreshing to see that in-person dining and enclosed malls are at the top of consumers’ destination lists.”
JLL forecasts that 58% of shoppers plan to shop in stores or some form of shopping involving a physical store. Thirty-four percent will buy online, pick up in-store (BOPIS) and 22.6% will take advantage of curbside pickup.
Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces.
Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications.
Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).