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33 Tehama

Hines’ Willowick Makes Cut for 33 Tehama Management Role

Hines’ boutique multifamily property management firm, Willowick Residential, will be the property management company for 33 Tehama, a 278,000-square-foot luxury apartment community in SoMa. This project marks Willowick Residential’s first project in the western region of the United States.

“Building upon recent success, Willowick Residential is carrying its momentum to the West Coast and continuing to grow its property base,” said Lisa Newton, senior vice president of multifamily operations at Hines. “This is an exciting time for multifamily with the increasing demand for high-caliber luxury offerings and Willowick Residential is ready to help lead and transform multifamily operations to elevate the standard of living across the U.S.”

33 Tehama offers 403 luxury urban-style residences in a 35-story building. Residents are a block away from the Transbay Transit Center and two blocks away from the Embarcadero BART/MUNI station.

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Lisa Newton

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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