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New York & Tri-State  + Healthcare  | 

Hines, Welltower Break Ground on Midtown Seniors Project

Hines and healthcare REIT Welltower Inc. launched construction of their Sunrise at East 56th, said to be Midtown’s first purpose-built assisted living and memory care community. Upon completion, Sunrise Senior Living will manage the 151-unit property at 139 E. 56th St.

For Hines, the partnership with Welltower marks its debut in seniors housing. “We are working with Welltower and Sunrise to bring evidence-based wellness programs to this development, to deliver services that will enhance our residents’ lives and health in many ways,” said managing director Sarah Hawkins.

“Welltower is committed to bringing the highest quality seniors housing to core urban locations, where there are currently few options for the aging population,” said Mercedes Kerr, the REIT’s EVP—business and relationship management. “Seniors want to stay in their cities as they age, and Sunrise at East 56th will present New Yorkers with a world-class option in the heart of the city.”

For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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