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California  + Bay Area  + Office  | 
Hines Market Street PG&E

Hines’ Reimagined PG&E Campus to be Decade’s Largest Project

Hines and the National Pension Service of Korea will completely reimagine and breathe new life into the Pacific Gas & Electric Company campus in the South Financial District in San Francisco. Upon completion, the PG&E campus will represent the largest project along Market Street in the last 10 years.

It is slated to deliver two office projects totaling 1.6 million square feet and a future multifamily component. The first of the two office projects will consist of the restoration and renovation of the 600,000-square-foot office complex dating back to the early 1900s.

Hines will retain the historic architecture of the building facade and the original lobby but upgrade the building’s systems and technological capabilities to achieve the functionality of a class-A office building.

77 Beale, to be renamed 200 Mission, is an existing 1 million-square-foot 34-story tower which will be repositioned with all new systems and aesthetics. Lastly, Hines anticipates the development of 50 Main, a new multifamily apartment complex that will consist of more than 600 units.

“The site of PG&E’s headquarters is undoubtedly one of the best locations along the entire West Coast and we believe these projects will be the epitome of the next generation of office buildings, designed to answer future tenant needs by addressing what their employees want,” said Paul Paradis, senior managing director at Hines.

The PG&E project is located directly across Market from Hines’ landmark 101 California, developed in 1982.

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Paul Paradis

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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