Hines Launches Digital Ecosystem at Salesforce Tower

Hines is introducing a new digital platform to enhance the workplace experience and provide insight to clients, and the Salesforce Tower in downtown Chicago is part of the initial launch. The digital ecosystem will make it easier to access buildings, amenities and experiences while generating more in-depth insights about building utilization and client satisfaction.

Centered around employee experience, the platform allows users to access the building via a mobile smartphone pass, book meeting and event spaces, order food at cafes and restaurants, reserve on-site fitness classes, and more through a new Hines app. The digital platform also gives clients and investors a dashboard with insights into building performance and satisfaction via occupancy data, employee satisfaction surveys and ESG metrics.

The new technology is being launched this fall at eight buildings across five cities, including Salesforce Tower in Chicago. Hines plans to add more locations across its global portfolio.