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Ilene Goldfine, Jeannie Schnieder and Adam Hastings will lead Hines' new Global Digital Strategy Office

Hines Establishes Global Digital Strategy Office 

Hines has established a Global Digital Strategy Office (GDSO) and has promoted three leaders to establish the department. The GDSO will be led by Ilene Goldfine, promoted to chief digital strategy officer from SVP, business technology; Jeannie Schneider, promoted to CTO from SVP, IT; and Adam Hastings, promoted to chief data officer from senior managing director, corporate analytics.   

The new office will focus on: 

  • Leveraging technology and robust global data sets to make better decisions for the firm’s investors and clients. 
  • Providing enhanced client services, such as implementing a “smart building” strategy, to digitize the real estate ecosystem. 
  • Tracking relevant data to guide the firm in reaching its strategic ESG objectives. 

The GDSO was formed after seeing some of the group’s early successes, such as the creation of a global data warehouse which has integrated a substantial number of previous disparate and siloed sources of information.

Pictured: Ilene Goldfine.

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Inside The Story

Hines' GoldfineHines' SchneiderHines' Hastings

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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