Texas | March 9, 2020

HHC Taps JLL to Market 230-Acre Monarch City

Howard Hughes Corp. has put up for sale the 230-acre, as-yet-undeveloped Monarch City in Allen, TX. JLL’s Michael Swaldi and Jonathan Carrier are handling marketing of the project, which is bounded by U.S. 75 and SH 121/Sam Rayburn Tollway. The JLL brokers would like to sell the property in one transaction.

Situated in Planned Development District 129, Monarch City is master-planned for up to approximately 10 million square feet of multifamily housing, office, retail and hospitality use. Monarch City will be anchored by a central park, with a network of pocket parks and trail system.

HHC indicated that it is selling the land, which it owned since 2010, as part of a $2 billion restructuring strategy. The company will also be moving its headquarters from Dallas to The Woodlands in Texas.

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Mark El-Rayes is an award winning designer and photographer from Beirut, Lebanon. El-Rayes has over 15 years in the design industry, 5 years of which he served as a Mass Communication Specialist in the United States Navy at Naval Air Station North Island, Navy Public Affairs Support Element - West (NPASE). El-Rayes is a full-stack developer, seo specialist, photographer, and artist.

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