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Healthcare Marketing Firm Relocates to “Plug-and-Play” Midtown Space

Lee & Associates NYC represented healthcare marketing and communications firm 120/80 GROUP, in a new four-year and four-month lease at 45 W. 45th St. in Midtown Manhattan. The lease consists of the entire third floor of the building totaling 8,995 square feet. 120/80 GROUP and its two agencies — 120/80 MKTG and AOx3 — relocated from 307 Fifth Ave.

Woody King and Alan Friedman from Lee & Associates NYC represented 120/80 GROUP. Harley Dalton, Samantha Perlman and Pierce Hance from Cushman & Wakefield represented the landlord, AFIAA 45 West 45th Street, LLC.

“120/80 GROUP decided on 45 W. 45th St. because the space was delivered in pristine plug-and-play condition,” said King. “The property is located within walking distance of Grand Central Terminal and has a private rooftop amenity. It was a pleasure working with the leasing team on this transaction.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).