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Harridge’s $1B Crossroads Hollywood Development Green Lit

Los Angeles-based Harridge Development Group received an approval from the L.A. City Council on Crossroads Hollywood, a $1-billion, mixed-use development in Hollywood. The proposed 1.4-million-square-foot project would include 950 residential units, 190,000 square feet of commercial space and a 308-room hotel.

Envisioned for a trio of towers, one rising 32 stories, the developer plans to include a movie theater, market and restaurants in the mix. The four-block development site surrounds the iconic Crossroads of the World retail complex at Sunset Boulevard and Highland Avenue.

Development on the Sunset Strip site is anticipated to commence in about a year, with a construction timeline that would span roughly 48 to 60 months. The project is being designed by Skidmore, Owings and Merrill and Rios Clementi Hale Studios.

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Read more at Urbanize LAConnect With Harridge Development Group

About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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