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California  + Los Angeles  + Hospitality  | 
Hard Rock International and Steinhauer Properties plan to develop the Hard Rock Hotel Long Beach, the city's first new-build full-service hotel in 30 years

Hard Rock Plans Long Beach’s First New Hotel in 30 Years

Hard Rock International and Steinhauer Properties plan to develop the Hard Rock Hotel Long Beach, the first new-build full-service hotel built in Long Beach in 30 years and the first new Hard Rock Hotel property in Southern California in almost a decade. It’s set to begin construction in summer 2024, with plans to open in spring 2027. 

“We’re grateful to Mayor Rex Richardson, the City Council and our partners for welcoming Hard Rock’s unique brand of hospitality and entertainment to the City of Long Beach,” said Jon Lucas, COO for Hard Rock International. 

The new Hard Rock Hotel Long Beach is set to reach 31 stories tall. Plans call for 427 rooms and suites, along with what reportedly will be the tallest open rooftop bar on the Southern California coast. In the region, Hard Rock also operates a hotel in San Diego and a Hard Rock Café in Hollywood. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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