New York & Tri-State + Midtown New York + Retail | February 13, 2019

Hard Rock Expands Storefront, Renews Times Square Lease

Hard Rock International, a presence in the Times Square district since the early 2000s, intends to maintain that presence through at least 2036. The rock-and-roll-themed restaurant has signed a lease renewal of its existing Hard Rock Café location at 1501 Broadway, and is growing its New York City Rock Shop location by 1,335 square feet.

“Hard Rock Cafe New York opened its doors more than 13 years ago in the former Paramount Theatre, and we are thrilled to announce that we will be here for at least another 17 years,” said Hard Rock’s Stephen K. Judge.

With the addition of more space, Judge continued, “guests will also get to experience a larger Rock Shop.” It will feature a 90-foot-wide storefront and an expanded selection of merchandise.

Located on 57th Street since 1984, Hard Rock Café moved to 1501 Broadway, managed by Levin Management and Rosemark Management, in 2005.

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Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).