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HALO Branded Joins Tenant Roster at LIC’s Factory

A partnership between Atlas Capital Group, Partners Group and Invesco has signed a 17,684-square-foot, 10-year lease with HALO Branded Solutions at The Factory, the 1.1-million-square-foot creative loft office building in Long Island City.

Set to occupy space on the sixth floor of the 10-story Factory, HALO is a prominent distributor of promotional products both in the United States and internationally. Move-in is scheduled by the end of the year.

“Following renovation of this 92-year old former Macy’s warehouse, The Factory has become a magnet for young millennials seeking cool collaborative workspace, accompanied by a myriad of sought-after amenities,” said NKF’s Brian Waterman, who represented ownership along with Howard J. Kesseler, Jordan A. Gosin and Alex Rosenblum.

Lee & Associates’ Kenneth Salzman, who represented HALO, said, “HALO considered relocating its regional New York office to Manhattan, yet Long Island City offered more,” thanks to The Factory’s “amenity-rich location.”


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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