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Texas  + Dallas-Fort Worth  + Office  | 
Hall Park

HALL Kicks Off Big Plans for HALL Park in Frisco

Dallas-based developer HALL Group recently kicked off its new master-planned development that will evolve HALL Park, its existing 15-building 162-acre office park in Frisco, into a mixed-use community. Slated to open in fall 2023, the current construction phase of the new master plan, estimated at $500 million and encompassing approximately 1 million square feet, will include a new class-A office tower, 154-key boutique hotel, 19-story residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall, all surrounding a programmed community park.

“Craig Hall is one of Frisco’s first visionaries,” said Jeff Cheney, Frisco mayor. “He develops like few dare. In the case of HALL Park, he tore down two buildings to make way for a greater use, incorporating lifestyle elements as well as first-class office space and a future, special place for the performing arts in Frisco. His investment in Frisco has helped grow the corporate presence in our city and will continue to impact Frisco for decades.”  

Upon completion, the full master plan, anticipated to span 20 years of future development, will encompass 9.5 million square feet of usable mixed-use space with a total projected value of around $7 billion. Future development plans also include a performing arts center, the result of a public-private partnership between HALL Group, the city of Frisco and Frisco ISD.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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