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iStar CEO Jay Sugarman said the 43-billion sale of its net lease portfolio culminates a successful investment strategy

Ground-Lease REIT Rebrands as Safehold

Ground-lease REIT Safety, Income & Growth Inc. has rebranded and is changing its company name to Safehold Inc., effective Feb. 25. The company will continue trading under the stock ticker SAFE.

“This rebrand is about far more than a stronger name, logo and visual system,” said Jay Sugarman, charman and CEO of Safehold and its manager, iStar. “We want prospective customers to clearly understand how we offer a competitive advantage, reducing the cost of capital and providing a low, predictable cost of funds over a very long term.”

The company said the rebrand reflects the natural evolution of Safehold’s business. iStar launched Safehold in June 2017 with a business model of acquiring, owning, managing and capitalizing ground leases.

In January, Safehold announced that iStar had made an additional $250-million equity investment, bringing its total investment in the platform to $400 million.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Financing
  • ◦Sale/Acquisition
  • ◦Lease
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