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Google Opens Pop-Up Shop in Bucktown

Google has opened a new pop-up “hardware store” at 1704 N. Damen Ave. in the North Side’s Bucktown neighborhood. The pop-up location, which Google is reportedly using to gather retail information in advance of opening a flagship store downtown, will be open through Dec. 31.

“Welcome to the Google Hardware Store in Bucktown! We’ve got the tools you need to make your life easier at home, at work and on-the-go,” Google says in a Facebook posting, adding that the pop-up is “the only place you can shop Google products in a fully Google-made experiential space.” The company has opened a similar pop-up in Manhattan.

The pop-up location allows customers hands-on opportunities to try out Google’s new smartphones, smart speakers and other technology, according to the Chicago Business Journal. It follows Amazon’s recent opening of its first cashierless, grab-and-go food store outside its hometown of Seattle.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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