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Golf, Entertainment Concept Coming to The Maxwell in Alpharetta

The visionary behind LakePoint Sports in Emerson, GA unveiled plans for Fairway Social at The Maxwell in Alpharetta. The 11,000-square-foot golf and entertainment concept will be built in Alpharetta’s city center district at 240 South Main St.

Fairway Social will be located within the mixed-use development at the northeast corner of South Main Street and Devore Road. The Maxwell is a joint development between Mayfair Street Partners, LLC and The Providence Group of Georgia, LLC. Planned are 44,000 square feet of retail, restaurant and office space, as well as 138 residential units.

“Fairway Social will provide a lively destination for friendly competition for all ages,” said Sports Community Consultants’ Neal Freeman. “Our desire is to create the most ridiculously fun destination possible.”

That includes seven Full Swing golf simulators, where guests can play on California’s Pebble Beach or Georgia’s Sea Island. Also planned are an outdoor putting course, elevated uptown bar bites, drinks, and a rooftop patio bar accentuated by weekend live music.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.