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National  + Global  + Industrial  | 
Data center development is reaching the point where a hyperscaler can enter a relatively new market and begin a major build.

Global Data Center Development Scales Up with Demand

For the global data center market, 2021 saw the previous year’s burgeoning changes in demand become permanent, said Kevin Imboden, Cushman & Wakefield’s director of research for the firm’s data center advisory group. “Major cloud service providers continue to battle for market share in large and small markets alike, with an ever-growing number of markets becoming hubs.” 

Construction totals continue growing globally, with 4.1 gigawatts (GW) underway in the markets covered in Cushman & Wakefield’s latest report. The largest clients continue to require larger builds. 

Although the world’s largest data center markets are mainly in the U.S., led by Northern Virginia, the report identifies 10 markets to watch, all outside the U.S. 

“Today, many of the hyperscalers that dominate cloud, network and internet services can enter a new or relatively immature market and simply begin a major build,” said Imbolden. “This shift has led to rapid increases in market size.” 

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Cushman & Wakefield's Imboden

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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