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GFP 200 Varick Street signs

GFP Real Estate Launches Mural Campaign to Celebrate NYC’s Ongoing Recovery

Inspired by New York City’s resiliency and ongoing recovery, GFP Real Estate (GFPRE) launched #GFPRECares, a campaign across its NYC portfolio featuring a series of murals by award-winning illustrator Anthony Russo. 

GFPRE commissioned Russo—whose work is regularly featured in the New Yorker and The New York Times—to create a series of five original murals to be displayed at three GFPRE-owned properties across Manhattan, including 10 Astor Pl., 200 Varick St. and 80 Eighth Avenue. 

“We wanted to celebrate the beginning of New York’s gradual return from the worst days of the pandemic by bringing some positivity and inspiration directly to the streets,” said Jeffrey Gural, chairman and principal of GFPRE.  “Anthony’s poignant, yet uplifting illustrations perfectly express the importance of empathy, connectivity and creativity that make New York the greatest city on Earth.” 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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