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GFP Partnership Launches Full Repositioning of 1540 Broadway
GFP Real Estate and BDT & MSD Partners have launched a full repositioning of 1540 Broadway in Midtown Manhattan. With design led by award-winning architecture and interior design firm Fogarty Finger and backed by $150 million in new capital, the project will reintroduce the 907,000-square-foot, circa-1990 Class A tower, originally designed by David Childs of Skidmore Owings & Merrill. Financing is being provided by affiliates of Apollo.
“Our shared vision is to create a workplace that is purposeful, well-crafted and thoughtfully executed, raising expectations for what defines a leading New York City office tower,” said Brian Steinwurtzel, co-CEO and principal of GFP Real Estate. “This is a full reintroduction of the building. With meaningful capital investment and Fogarty Finger’s design leadership, 1540 Broadway will emerge as one of Midtown’s most distinctive and high performing office environments.”
JLL will serve as the exclusive leasing agent for the building. Renovations are expected to be completed by late 2026.
- ◦Development
