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New York & Tri-State  + Midtown New York  + Office  |  July 26, 2021
Paul Bubny
By: Paul Bubny

George Comfort & Sons Unveils Renovated 135 W. 50th

George Comfort & Sons has completed an extensive renovation and modernization of 135 W.50th St., its 925,000-square-foot Midtown office tower.  Working with Gensler, ownership has reimagined the lobby and entrances, created a new tenant amenity center with an activated indoor/outdoor terrace and incorporated a series of health-focused improvements. 

“While we embarked on our reinvention of 135 W. 50th St. in 2019, the improvements we’ve made to the tower are even more highly valued by tenants today,” said George Comfort & Sons president and CEO Peter S. Duncan.  “We’ve reclaimed a sense of light and transparency, energized the arrival experience, and emphasized tenant wellness – all designed to make 135 W. 50th the ideal environment for the city’s top companies.”

The new amenity center will be managed by Industrious and named Club 135 by Industrious. It includes a multipurpose room that can host events for up to 200-plus guests once deemed safe.

Photo credit: Gensler/Robert Deitchler.

Read More News Stories About: Gensler
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Inside The Story

George Comfort’s Duncan

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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