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Gensler’s Goal is Designing Net Carbon Zero Buildings by 2030

Buildings account for 36 percent of global energy use, therefore addressing the built environment’s impact on climate change is both a moral and business imperative. Gensler Research Institute’s report Climate Action Through Design outlines the necessary investment required for the built environment to be resilient and positively contribute to marginalized communities.

Its approach to fulfilling this goal will include four primary tactics:

  • Pursue efficiency strategies from day one. Optimizing energy use is crucial to reducing the carbon impact of the built environment.
  • Use low-impact low-carbon materials. Harvesting, manufacturing and transporting the raw materials used in building construction are responsible for 11 percent of global GHG emissions.
  • Work with climate and context. The latest estimates show that $135 billion in commercial and residential real estate nationwide are under threat of being compromised by 2045 due to rising sea levels. Gensler explores solutions to mitigate the risk of rising water and manage extreme heat.
  • Build only when necessary – and only as much as needed. Renovating existing buildings reduces the carbon associated with new materials as well as the amount of debris going to landfill. EPA research shows that deconstruction rather than demolition can save up to 90 percent of a building’s materials.

Inside The Story

Learn More About Gensler Research Institute

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

  • ◦Development