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Texas  + Houston-Galveston  + Retail  | 
Jeff Pate and Brian Attaway

Gauge Real Estate Kicks Off Operations in Houston

Real estate development company, Gauge Real Estate Partners, recently launched operations in Houston. The company offers a complete package of principal and advisory development services from managing joint venture and build-to-suit executions to offering tenant interior and core/shell development services.

Gauge’s primary focus for principal development will be adaptive reuse of existing facilities to provide innovative space for neighborhood retail, creative office, last-mile distribution and urban mixed-use concepts. Funding will largely come from non-institutional investors interested in supporting the redevelopment of central Houston.

Brian Attaway and Jeff Pate, two Houston commercial real estate veterans with more than 40 years of combined experience, formed this partnership to bring Houston development opportunities to life. With the demand for creative environments growing rapidly and the climate of commercial real estate vastly changing in recent years, Attaway and Pate say now is a good time to establish the new firm and bring a shared vision to the marketplace.

“Jeff and I possess a deep desire to transform our city and believe there is great opportunity to enhance our community through the creation of inspiring real estate,” said Attaway. “We believe in the fundamental idea that thoughtfully designed, innovative and creative real estate is not only increasingly demanded by the ultimate end users and customers of retail, industrial and office, but that these types of creative environments remain underrepresented in Houston.”

Attaway served as vice president at Trammell Crow Company and project manager at Harvey Builders. “At our absolute core we are commercial real estate developers, but as part of that, we believe in the power of strong brands and well-told stories,” said Pate. “As founders of Gauge, part of our story is a personal history spanning over 30 years which establishes a cultural foundation of trust and commitment extending to our clients, our co-investors and our community.” Pate served as vice president for the industrial sector at Stream Realty Partners.


Inside The Story

Gauge Real Estate Partners

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.